Why Aren’t You Selling More Books? 

A lesson in not comparing yourself. 

 We hear so many success stories about indie authors who have sold such a huge amount of books that they’ve ended up with huge publishing contracts, film deals or enormous salaries, that it’s easy for many of us to wonder why we can’t seem to sell more than a handful of books a day (or week). We might even become discouraged, thinking our writing obviously isn’t good enough. We ignore the fact that the sales tactics/marketing campaigns employed by most of these authors may simply be beyond our reach. 

 For example, I recently read a news article about an indie author who was now a bestseller with a five or six figure salary (I know there’s a pretty big difference in that extra zero but it’s all relative right?). Pretty cool, I thought. Then I read how he did it. I’m not saying he isn’t a great writer, but that’s not really why he’s so successful. It’s because when he brought his first book out he spent a couple of hundred dollars a day marketing it online. A day! 

 Well, that’s great if you can afford it, but sadly most of us can’t. Nor can we afford to quit our day jobs and churn out six books a year, which is the other method of many commercially successful indie authors. At the same time, it seems everyone wants to charge us for our dream. Magazines charge submission fees. Competitions charge entry fees. Book promotion services charge. Editors charge. Cover designers charge. Of course, these people do have to earn a living. But for a beleaguered writer it can seem like everyone wants a piece of us and the returns are rarely enough to make a living on. 

 So what do we do? Well, there’s not much we can do. Though I do make it a rule never to submit to anywhere that charges a fee. Magazines are supposed to make their money out of their readers, not writers. But the reality is that unless you have a big budget for marketing your book, then you’re probably going to have to do it the old fashioned way- with excellent writing and the gradual building of a dedicated fan base. And who knows, maybe one day you’ll write that book that will get you a five figure advance. But even if you don’t, never allow something as sordid as money to detract from your pleasure in your art. Riches or fame are unlikely for most of us. And we can’t really do anything about that. But there’s one thing we can all control. We can be great writers anyway. 


What to do if Your Book is Too Long or Too Short

 This is often a problem for writers, both new and emerging. Each genre carries with it a certain expectation in terms of word count. Roughly, these are along the lines of:

Full length novel: 80,000-100,000 words
Light fiction- 70,000-85,000 words
YA- 45,000-70,000 words
Middle-grade- 10,000-25,000 words. 

 There are exceptions to these, for instance fantasy and sci-fi tend to be longer to allow for word-building, and many writers, like myself, find that there’s a gap between middle grade (which is usually considered to be for ages 8-10) and YA (which tends to be for 14+). My own book is aimed at ages 11-14 and is about 35,000 words. Sometimes you hear this genre referred to as ‘teen’. I’d say between 25,000 and 45,000 is about right for that age group. 

 If you want to be traditionally published then you need to pay attention to the length of your work. Too short or too long for your genre and a lot of agents and publishers will be put off. 

 But, I hear you say, what if I self-publish? Surely then I can do whatever I want? You certainly have more leeway, but remember that your audience will still have expectations in regard to length. Many will not be happy if they pay the price for a full length novel, only to find it’s just 40,000 words. This would put it in the novella category, which is fine, but you’d need to market and price it as such. 

 There can also be problems with self publishing a book that’s too long. For example, a writer friend of mine was recently informed by Amazon Createspace that they couldn’t upload her book because there were too many pages. 
So, how can we fix these pesky length problems? 

Too Short

 I made this mistake in my first novel. The problem was, I had a premise, not a plot. I got to about 16,000 words and thought I was halfway through. Then I googled how many words a novel should be and found I had another 59,000 to go! I had to throw in several subplots to keep the story going. So if your story is too short, consider whether you actually have a proper plot. I found this blog post enormously helpful when working that out.

 Look at your secondary characters too. Give them a character arc of their own. Not so prominent as your protagonist’s of course, but they need to be real people, not just puppets in the background. To my first novel I added a manipulative friend, a secondary romance, a sensitive mother, a misleading neighbour and a suspicious brother. And a duel. The book was a lot better for the layers this added and I got it to 77,000 words. (It’s currently being serialised on Channillo.com)

If you thought you had a series in mind but the first one comes up significantly short of your intended word count, try blending two books together. 

 Too Long

If your book is over 100,000 words you should definitely consider cutting it down. A publisher is unlikely to consider it at that length, and as mentioned before, it will probably be too long for Amazon Createspace too. You have two options with this:

1. Edit it and cut out all unnecessary scenes and words. The fact is that if your book is too long, the most likely reason is that you haven’t edited it enough. Remember, you have to kill your darlings! If it doesn’t move the story along then it has to go. 

2. Turn it into two books. If you’ve edited it as much as you can and can’t possible cut anything else out, and it’s still over 100,000 words, then it’s because you have too much story to tell. You have a series on your hands! Find, or make, a break in the book and turn it into two. It can be quite a lot of work to do this, but worth it. 

 So, that’s what I do when my book comes out too long or short. What do you do? 

5 General Principles for Marketing Your Book. 

 One of the most popular things I blog about is marketing. Of course, it’s quite a big subject and so each post focuses on various aspects of it, but in this post I want to give you an overview on the most important principles I’ve learned. But do check out my other articles for specifics, and if your question is not answered in any of them then leave me a comment. 

1. Decide on your ideal audience. 

 We all know the saying that if you try to please everyone you’ll end up pleasing no one. This is also true with marketing- if you try to appeal to everyone then you’re appealing to no one. You need to know your target audience. This may seem obvious at first. You might be thinking, well I write women’s fiction, therefore I need to market my book to women. Yes, but there are many different types of women! Women who read to escape and women who read to learn. Women who want to be comforted by the familiar and women who want to travel to another world. So just ‘women’ isn’t specific enough. You need to work out the type of woman. Something that can help you with this is looking at your protagonist. If she’s a busy working mother then your book will probably appeal to busy working mothers. If she’s a young professional looking for love, guess what? That’s also your main target audience. 
 Of course, there are exceptions to any rule. Take my book for example. Victoria’s Victorian Victory is a YA story about a fourteen year old girl in Victorian England. But I realized quite early on in the marketing process that teenage girls were not my main target audience. Teenage girls today like dystopian thrillers and vampires. My target audience is the classic-book-and-period-drama-loving woman. The ones that still adore and reread their Anne of Green Gables, Little Women and Little House on the Prairie. Women like me! 
So, who will your book appeal to? 

2. Go where your readers are. 

Once you have a target audience in mind, go where you can reach them. This enables you to focus your social media efforts on just a few platforms and do them really well. So, professional women are often on Facebook and LinkedIn. Young people use Snapchat. Full time mums love Pinterest. And classic book lovers like Instagram. You can use all these platforms of course, but concentrate on the ones where your ideal readers are and learn to utilise them really well. 
Go here for tips on using my favourite platform- Instagram. 

3. Value your work. 

Too often you see writers giving their books away for free, usually via an automated direct message. This worked once, but I believe too many writers are doing it now for it to make your book stand out like it used to. You can see why writers do it. Usually it’s the first in a series and they give that one away to try and hook you into buying the rest of it. The problem is, giving your book away for free shows that the writer doesn’t really value it. And if the writer doesn’t value it then the reader certainly won’t. (I’m not talking about a flash sale here where your eBook is free for one or two days over a holiday or other special occasion. This does have some marketing value if you’re looking to up your reviews. Just don’t do it regularly.) 

 Go here for a more in depth discussion of giving your book away for free on Twitter. 

4. Provide content your reader will feel benefitted by. 

 Everyone likes to feel they are getting something from their time. And people are giving you their time by looking at your content, reading your blog and signing up for your newsletter, let alone reading your book. So never forget that! Make sure they come away feeling that they’ve spent that time well, either because they’ve really enjoyed themselves or because they’ve learnt something. 
 For example, long blog posts about how you’ve spent your week may not engage that many people, unless you can make it really funny or relatable. Because telling us that you read three books and went to Starbucks isn’t all that scintillating. Try reviewing the books instead. Then your reader will feel they got some useful information from their investment of time. Or, instead of always talking about your own writing, try talking about something that interests them. I mean, you’re reading this post, aren’t you? Would you still be reading it if it was entitled ‘Me, Selling My Book’? Probably not. But I’m still talking about how I’m selling my book. It’s just that I’m telling you about it from the direction of how my experience can help you. Hopefully, by the end you will feel you received valuable information in return for your time! 
 In a similar vein, don’t make every social media post, or even every other one, about trying to push your writing on people. Yes, you do need to post about your own work fairly regularly, otherwise your new followers won’t know what your book is and how to buy it. Don’t be scared of that. But we are writers, not used car salesmen. We don’t flog. Believe me, people will take you a lot more seriously if you don’t. The whiff of desperation doesn’t help anyone. 
Go here for my post about creating good marketing content. 

5. Last one. And it’s a simple one. Yes, you do need a newsletter.

 I find Mailchimp.com an excellent and free option for your mailing list. 
 Go here to find out where to start with that and what not to do! 

Well, that’s my five general principles of marketing. Do you have any? 

New Review! 

 This is one happy writer pictured here! There’s nothing better than getting a good review for your book, except when it also comes as a complete surprise! Look what I came across as I browsed through my Goodreads feed the other day

 What an awesome thing to see! Why not make an author’s day by reviewing their book? 

How To Choose Your Next Writing Project


 You may (or may not) have noticed that my blogging has been slightly spasmodic lately. The reason for this is I’ve been a bit stuck for what to write about. So, in the end, I threw it open to you fellow writers on social media- what can I help you with? Pictured above is a screenshot of the first response I got.

 Most writers struggle with the same problem- they have too many ideas. (This writer also mentions whether she should merge her two books or not. I’ll try to deal with that in a separate blog post.) Serious writers, the ones who finish things, know that they cannot drop their current project to go haring after each new idea. That’s why most of us have a notebook or file of ideas for books and stories, whether meticulously outlined or just a few scrawled pages. But what about when you’ve finished your work in progress and you’re ready to move on? For some of us, this can throw up an issue. 

 You can now choose one of your other ideas to work on. But which one? If you’re like me you could have as many as eight in your file. Or more! Sometimes they involve writing in different genres. And, even though we know we’ve done the right thing in putting it aside until we’ve finished our current project, the sad fact is that the frenzied excitement that often accompanies a new idea has usually evaporated. What’s left is a pretty much equal liking for all of them. Let’s face it, each idea is precious to us. So where do we start? Well, no one can tell you what to write next, but here are a few things to think about:

Firstly, does one of your ideas make more commercial sense than others? 

 For example, after the release of my first book, Victoria’s Victorian Victory, most of the reviews mentioned they would love a sequel. Well, in my file was a brief outline for a sequel, and it seemed sensible to keep the momentum going. So I started writing the sequel. I’m still writing it, and I’m feeding my newsletter subscribers a little information about it at a time, to whet their appetites. I feel that this will help grow my fan base more than branching out to something completely different right now. 

 What if your book is a standalone, though? There could still be some helpful pointers in reviews and sales as to what your audience wants from you next. Maybe your book is a thick, weighty volume. Or perhaps the nature of it means it’s quite expensive. You could think about producing a smaller, lighter read or a cheaper book, in order to entice more readers and create fans who will then be willing to commit to your other book. Even a small collection of short stories can help people decide if they enjoy your writing. 

 Or perhaps it’s the other way round. Maybe you’ve written a small, light book. With that book done, you may feel more confident and decide you want to expand into a more literary style. Maybe challenge your readers a bit more. Well, prepare your fans for that and give it a go. 

Another thing to ask yourself is what type of book do you really want to be known for? 

 It’s all very well choosing a book with the commercial market in mind, but it also has to be something you really want to write. After all, chances are that you’re going to be spending quite a lot of the immediate future on this project. So yes, consider what your readers want from you, but don’t make that the only criteria. 

 Think back to when you first started writing. Did you see yourself as a prolific thriller writer, keeping your reader up at night, eyes popping as they feverishly turn the pages? Or did you imagine an armchair-reclining, brandy-sipping, slipper-wearing reader, enjoying your cosy murder mysteries and shaking their head over how clever you are? Or perhaps you wanted to be the sort of writer who wins literary accolades, that everyone reads because they should, but only a discerning few really understand? Or did you want to be a more active writer, giving lectures and demonstrations? Does that dream still awake a chord of desire in you? Then go for it! Write what will help you reach that destination. 

Finally, if you really can’t choose between your ideas, try this simple exercise- 

 Come up with a first sentence for all your ideas. If you still don’t have a favourite, write the first paragraph. You should at least have been able to narrow it down by now. Keep going, first page, first chapter etc until you find the one which is flowing the best. Then write that! 

Well, that’s how I choose what to write next. I hope you found it helpful. What do you do when you can’t decide which project to write? 
Do you have a writing question I could help with? Leave a comment!